User experience (UX) is about many things, but from the perspective of your business it is vital to make sure anyone coming on your website has a good UX, because failure to do so could, and probably will, make the difference between whether they become your customer or not.

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This is why you will need the help of a website design agency to ensure your site meets all the vital components of UX for your customers. Often a firm can set up its own site but fail completely to address a key issue.

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Among the most important of these is being mobile-friendly. The days when the majority of web searches would be made by laptops or PCs are long gone. During the past decade mobile overtook the rest and the gap is growing. According to Google, in 2019 60 per cent of searches were by mobile.  

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This matters because when a site is not mobile friendly, a user accessing it from their smartphone is likely to be left disappointed. It may be the text is far too small, the layout is all over the place, or they cannot access certain links. It could be that the appearance of the site is simply unattractive. Whatever of these apply, such shortcomings could easily put people off.

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Not only is this an avoidable way to lose the customer who arrives via their phone and then leaves, but it can have knock-on effects on your web traffic. Being mobile friendly is important for technical SEO, partly because this is one of the elements of UX that is taken into account by search engine crawlers, but also because disappointed phone users leaving your site will increase bounce rate.

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All that could undermine great work done elsewhere to boost your SEO through content and keywords, emphasising once again how vital it is not to neglect the user experience.

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