Creating a good user experience (UX) is crucial to attract and retain users and customers to your website, and never more so than now. Even if you have the best product or service on the market, a poorly designed website will mean that you lose business to your competitors. Here are some common mistakes to avoid.

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1. Not having a responsive design

Responsive design is no longer a ‘nice to have’ extra if you want to have a credible and competitive website. The site must be able to adapt to whichever device it is being viewed on, whether a phone, a tablet, or a desktop. This doesn’t mean simply shrinking the page to fit the screen; usability and functionality must also be taken into account.

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2. Confusing navigation

Users should be able to accomplish their goal on the website with five clicks or fewer. Navigation bars should be clear, and consistent in position, size, and aesthetics across every page. The site should be designed with the target audience in mind, so that the customer journey is prioritised, and they do not feel like they are entering a wild goose chase.

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3. Prioritising fads over functionality

Having a website that is on-trend and highly creative is nice, but if the design is at the expense of clarity and usability, then potential customers will simply click away. Of course, the website should be visually appealing, but this should not be in conflict with the purpose of the site. As with other areas of design, form follows function.

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4. Forgetting readability

Choosing a web-friendly font that is easy to read on the screen is very important to make sure your site is inclusive and accessible to all. Also be wary of dark or patterned backgrounds with poor levels of contrast. When in doubt, go for the clear and readable option over the latest fashionable typeface.

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If you need help with website or app design, please contact SynergyLab London today.

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