Supply and demand… the cornerstone of any successful business. There’s no point producing something that nobody has any interest in, after all, and with this in mind, it’s a good strategy to keep an eye on what’s proving popular so you can see if there’s anything similar you could adopt to help you grow your business.

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The success story of TikTok continues to grow and grow, it would seem, with digital analytics company App Annie revealing that it was, in fact, the most downloaded app in the entire world in 2020, stealing the top spot away from Facebook Messenger, according to the BBC.

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The social media platform now has more than 800 million active users worldwide, with more than 1.5 billion downloads on the App Store and Google Play. It allows users to produce short creative videos of between 15 and 60 seconds, and it has proven very useful for business marketing since its launch in 2016.

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TikTok is currently looking at new ways in which to attract users, with a trial of vanishing clips now underway, similar to the functions used on Instagram, Facebook and Snapchat. Users will be able to see content published by various accounts for 24 hours before they’re then deleted.

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While your brand may not be able to create an app that will rival TikTok, investing in app development is certainly a wise move, as it can really help you engage on a deeper and more meaningful level with your customers.

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Apps allow you to be visible to people at all times, as well as creating a direct marketing

channel and providing extra value to your customers, which can help drive brand loyalty and really increase your following.

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If you need the help of an app development agency, get in touch with us today.

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