You might think that mobile apps are for big brand names like Apple, or major banking firms, but you’d be wrong. There are an increasing number of small businesses that are developing apps, understanding that an effective mobile strategy involves more than just a mobile-friendly website.

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You may be surprised to find out that many of the small businesses you have dealings within your everyday life have a dedicated mobile app, whether that’s a beauty spa, your local coffee shop, or even your child’s school, taking their marketing to the next level.

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If you’re still undecided on why you should invest in a mobile app for your business, we have a look at some of the benefits here:

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1. Be visible to customers at all times

We all spend hours per day on our smartphones and devices. While that time may be mainly social media or messaging, each time the user unlocks their phone and scans for the app they want, yours will be there, giving the user an unconscious prompt to think about your services.

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2. Create a direct marketing channel

An app can serve a range of functions, from general info, prices, booking, search features, user accounts, messengers, news feeds, and so much more. All the information your customer needs is right at their fingertips, and with direct notification, you can remind customers about sales, upcoming bookings, or relevant news.

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3. Build brand recognition

A mobile app can significantly contribute to your brand awareness. Your app is like an advertisement, and you can do what you want with it. A stylish app with features that customers want and use will get them involved, and cement your brand in their minds.

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If you want to stand out from the competition and be the first in your neighbourhood with a dedicated and bespoke mobile app, and looking for an app development agency, then talk to us today.

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